Challenge

Started the business in 2016, Charmaine - the founder of BlackHairandSkincare.com had to overcome many challenges on her own. The store today has acquired a reputation for their wide range of unique and organic products, with monthly sales over 200 orders.

The strategies to grow of BlackHairandSkincare.com are also unique too: they solely focus on social media, create many educational videos and helpful content for their customers. These tactics have helped the brand gain a lot of traffic and built reputation for their organic product ranges. However, Charmaine - the store owner, was not happy with her order value. She wanted every shopper visiting her store to buy more.

Solution

Checkout Boost: Increase order value with Sales Motivator

The store owner first knew about Checkout Boost app by Beeketing in November 2018 when she was watching an educational video related to eCommerce on Youtube. She was really into the idea of showing a progress bar in order to encourage the customers to buy more than planned, so she decided to install the app to test it by herself.

The store owner created a Just-take-it offer with a $50 threshold and showed it right on the cart page. Whenever customers add an item to their cart, they will see a progress bar showing letting them know how much he/she should spend more to get the discount.

When he/she reach the goal, a pop-up will appear and encourage him to check out immediately to get 5% off discount.

This offer has ended up bring back $5,6k in sales at a conversion rate of 22.64%. Needless to say, it is an effective way to motivate buyers to add more items into cart, and boost order value in return.

Results

After a month, Just-take-it offer alone has brought Charmaine more than $5.6k in sales at an overall conversion rate of 12.78%. The founder has been really excited so she is working on many different offer types to get the most out of the app.